Basically it’a a massive mashup of a load of Web API’s, that you can setup between the web services that you use across the net and let them interact with them. You create a “recipe” and share it with others.
So for example, whenever you star an article in Google Reader, you can have IFTTT send it to your Instapaper account, which in turn you can setup to send articles daily to your Kindle so you can read them “off-line” You could also have the article sent to your Evernote account, and have the ability to read the article on your mobile device.
If you use Twitter favorites as I do, as a bookmark to something I want to go back to look at you can setup IFTTT to put them in your calendar.
You can also integrate with Yahoo Weather for you location, and you can set up a recipe so that when the temperatures drops it will send you an SMS.
Currently it’s just out of beta, but the number of the channels (services) it integrates with is enough to make a difference to most people. The more channels you add the more task combinations you get. So currently I have 23 Channels enabled with 1560 possible task combinations.
Here are a list of services currently support and they are adding more all the time, I’d like to see Remember the Milk added.
- Date & Time
- Facebook Pages
- Google Calendar
- Google Reader
- Google Talk
- Phone Call
- Read it Later
So get yourself signed up, I spent hours playing with it.